Our Organic Instinct journey began with the life-changing moment of becoming parents for the first time. With that came a deep sense of responsibility — a desire to give our little one the healthiest, safest start possible. It led us to take a closer look at the everyday products in our home and the origins of the food on our table. One step at a time, we began replacing conventional items with low-tox alternatives and organically grown foods.

Along the way, we immersed ourselves in learning — reading labels, understanding ingredients, questioning chemicals and additives, and exploring the benefits of supplements, aromatherapy, and holistic health practices. It was an eye-opening and empowering transformation.

What began as a personal mission soon became a calling to share what we had learned. As we made these changes, we noticed a real shift: our energy improved, sleep became deeper, we got sick less often, and an overall sense of wellbeing became our new normal.

That’s the heart of Organic Instinct — a journey that started with love and curiosity, and continues today with a passion to help others create healthier, more conscious lives.

It wasn’t enough to just feel better ourselves — we had to share our experience. In 2012, we began selling select low-tox products at a local community market. Our small but thoughtful range included everyday essentials like shampoos, body care, toothpaste, skincare, and household cleaners — around 50 products to begin with.

Within months, our range doubled. We created shelving in our spare room and hosted open days for customers to shop from our home. As demand grew, we launched our first online store in 2014, making it easier for customers to order Australia-wide. We picked and packed orders ourselves, offering pickup and delivery options, while steadily expanding our offerings to include baby care, supplements, water filters, and more.

Our journey gained real momentum through word-of-mouth and early social media. With thousands of loyal followers, we found ourselves with a platform to do what we love most: educate and empower.

We hosted our first public workshop, “Achieving Ultimate Health,” and were deeply moved by the number of like-minded individuals eager to join the low-tox lifestyle.

From 2017 to 2019, we were invited to run seminars in schools across Melbourne, speaking to parents, students, and teens. We also hosted public workshops in both Melbourne and Sydney to overwhelming success. It was clear people weren’t just looking for better products — they wanted community, guidance, and practical steps for healthier living.

In December, after nearly eight years of operating from home, we made a pivotal move into our first warehouse in Melbourne. This leap changed everything.

With dedicated space, our operations became faster and more efficient, allowing us to serve our growing community with greater care and consistency. Our customers appreciated the improved service, and the business blossomed in ways we had once only dreamed of. It was a powerful reminder of what can unfold when vision is met with courage.

The challenges of 2020 pushed small businesses to their limits, and ours was no exception. But we stood firm in our mission and worked around the clock to ensure our customers remained supported and stocked with their low-tox essentials.

That year reminded us how vital our work truly is.

A major milestone — we opened our first-ever flagship store in Coolaroo, Melbourne. This beautiful space is more than just a retail outlet; it’s a community hub where education, connection, and conscious shopping come together.

Customers can experience our entire product range in person, access tailored health guidance, and feel part of a growing movement towards clean, empowered living. It’s been a proud and humbling chapter in our journey.