Introducing the Itchy Baby Co. natural baby eczema moisturiser, specially formulated for infants and children with sensitive and eczema-prone skin. Itchy Baby Co. luxurious moisturiser contains oatmeal and coconut, two of the world's most moisturising and soothing ingredients, to deeply hydrate and nourish sensitive skin.

Itchy Baby Co.'s unique formulation is enriched with shea butter and vitamin E, providing your child's skin with the ultimate protection. Unlike other baby moisturisers, the Itchy Baby Co. eczema moisturiser contains no water, allowing it to coat the skin for longer, providing the lasting hydration it needs to soothe and recover.

The Itchy Baby Co. eczema moisturiser is:

• Suitable for all ages
• For sensitive, dry, and eczema-prone skin
• Hypoallergenic and dermatologically tested
• Made with natural ingredients

For optimal results, use Itchy Baby Co. moisturiser immediately after bathing with Itchy Baby Co. Natural Baby Oatmeal Bath Soak. This will help to lock in the most moisture for extended nourishment.

1. Immediately after the bath (whilst the skin is still damp), apply in a downward motion to the skin.

2. It can take a few minutes to absorb into the skin while it forms a barrier to stop moisture loss.

3. Use again at least once daily or when necessary for extra hydration.