Combining 100% natural whole foods with a well-rounded blend of grass-fed whey and bovine collagen, the TRUE PROTEIN BAR was four years in the making to deliver the tastiest high-protein bar on the market, packed with flavour and nutritional benefits.

TRUE PROTEIN BAR boasts a high protein content per serving, derived from a well-balanced blend of collagen and whey protein concentrate to support lean muscle growth and post-workout recovery.

The TRUE PROTEIN BAR contains a unique blend of clean, healthy whole foods including almonds, dates, chia seeds and Himalayan pink salt for the perfect flavour, texture and nutritional benefits.

The TRUE PROTEIN BAR includes both whey protein concentrate and collagen to provide a complete amino acid profile vital for functions including muscle protein synthesis, tissue repair and nutrient absorption.

Made from both soluble and insoluble fibre, the TRUE PROTEIN BAR will help keep your digestive system healthy and leave you feeling fuller for longer.

Not all protein bars are made equal, which is why we took four years to develop ours. We have tried, tested and perfected a recipe that is as delicious as it is nutritious, boasting a soft, chewy texture and rich taste.

Whether you want a post-workout snack or mid-afternoon pick-me-up, the TRUE PROTEIN BAR is the ultimate on-the-go healthy treat, individually wrapped for your convenience.

Cookies & Cream: Organic soluble fibre (Tapioca IMO), Dates, Whey protein concentrate (Milk), Hydrolysed bovine collagen, Roasted almond paste, Tahini (Ground sesame seeds), Whey protein crisps (Milk), Raw almond, Natural cocoa powder, Natural flavours, Chia seeds, Organic virgin coconut oil, Himalayan pink rock salt, Vanilla bean powder

Made on equipment that manufactures products containing: Peanut, cashew, hazelnut, pecan, walnut, pistachio, macadamia, pine nut, soy, lupin, sulphites

Enjoy up to two bars per day as part of a healthy balanced diet. True Protein recommends as a guideline consuming 1.5g-2g protein per kilogram of body weight. This recommendation is based on the assumption that your goals are to build lean muscle mass and enhance post-workout recovery. For example, a person that weighs 80kg can consume approx. 120g-160g of protein per day. We recommend that you fulfill this quota through a combination of whole foods and protein supplementation..